Neubloc Appoints Larry Marine as Director of User Experience
Industry Expert Broadens Outsourced Software Product Design Services
San Diego, CA - December 10, 2008 - Neubloc LLC, an international software product design and
development organization, today announced industry veteran Larry Marine as the newly appointed Director
of User Experience. Mr. Marine brings critical experience and knowledge to Neubloc's product design
services including ethnographic user research, usability studies and user interface design to deliver market-
driven software solutions.
As software development budgets continue to tighten, product market success depends on efficient and
relevant user experience design. Larry Marine has defined the process that objectively quantifies new
product opportunities and aligns the business and user needs, resulting in product designs that meet or
exceed the business objectives while also serving the needs of the target market.
"Larry's exceptional track record of product success is based on his clear understanding of user and market
needs and under his direction Neubloc expands their services in market-driven design at lower
development costs with faster time-to-market resulting in increased user adoption and new software product
revenue opportunities for our clients," said Patrick Howell, vice president of Product Evolution Design at
Neubloc. "We are excited that Mr. Marine has joined our team as his exceptional background in user
experience research and design consulting offers a new dimension of software development expertise."
Larry Marine, a highly regarded user-experience expert for more than two decades, has designed software
user experiences for elite companies including Sony Corporation, FedEx Kinko's (now FedEx Office),
ProFlowers, Novartis, Canon Inc., and hundreds more. He is a published industry expert and recently co-
authored with Chad A. McAllister the chapter Integrating User Observations with Business Objectives to
Drive Product Design in The PDMA ToolBook 3 for New Product Development.
Larry earned his cognitive science degree at University of California San Diego under the tutelage of the
renowned user-centered design authority, Dr. Donald Norman. He most recently earned his New Product
Development Professional certification, a rigorous product management curriculum sponsored by the
Product Development Management Association (PDMA).
About Neubloc - Neubloc LLC is an international software product design and development firm that helps
clients produce market-driven products, from strategy to execution and maintenance using onshore and
offshore resources. Offerings include Product Design and Development, Rightsource Roadmaps, and
startup Virtual Design and Engineering Departments (VDEDs). Neubloc is geography independent,
specializing in a Rightsource model by coupling the best of US-based consulting, design, architecture,
engineering and project management. Neubloc has two US, three Polish and two Latin American
development centers providing critical mass in scalability, technologies and headcount using a "follow the
sun" business model leveraging a 24-hour work day. To learn more, visit www.neubloc.com.
All product and company names herein may be trademarks of their respective owners.
Media Contact:
Jamie Glass
Email: jamie@artfulthinkers.com
Phone: 602-369-5537
